Collaborated with Isla Swim to develop a bold, cohesive visual identity across both digital and print platforms. The brand was designed for a confident, carefree, and stylish customer, and the design direction reflects a minimal, sun-drenched aesthetic to match the lifestyle of its audience.
The branding draws from tropical textures, glowing skin tones, and bold handwritten typography to evoke warmth and freedom. I created a modular visual system that could scale across digital and physical environments—ensuring a seamless brand experience from Instagram to in-store. The campaign embraced vibrant yet minimalistic color palettes, lifestyle photography, and editorial-style layouts.
Deliverables:
Website homepage and product page design
Promotional email campaigns
Digital ads and pop-up shop announcements
Social media graphics (feed, story, and highlight visuals)
Branded window signage and printed promotional materials
Print-ready marketing assets for event activations