A GLIMPSE INTO MY
Creative Work
Real Estate Marketing
As both a graphic designer and licensed real estate agent, I specialize in crafting strategic, visually compelling marketing materials that elevate property listings and build agent brands—designed to capture attention, build trust, and drive action.
With a deep understanding of both the real estate market and buyer psychology, I bring a creative edge and sales-driven mindset to every design. Whether promoting a luxury listing or creating evergreen assets for agent branding, I prioritize clarity, consistency, and visual impact across every touchpoint.
Deliverables:
Listing presentations
Branded social media content
Print collateral
Email blasts
Partnered with Annie’s Cafe, a family-owned restaurant chain, to elevate their brand presence through a cohesive suite of digital and print design assets. The project focused on refreshing their visual identity while maintaining the warm, welcoming charm that defines their customer experience.
The design revamp led to stronger brand recognition, an increase in online orders through the new website, and a more engaging social media presence. Annie’s Cafe has received consistent customer praise for their refreshed branding and clear, easy-to-navigate menus.
Deliverables:
Custom website design and build
Updated restaurant menu designs (print & digital)
Social media graphics for seasonal promotions and daily specials
Branded merchandise (mugs, t-shirts, tote bags)
Digital marketing assets (email headers, online ads, signage)
Teamed up with REVIVO, a clean energy drink brand focused on real ingredients and active lifestyles, to develop a full-spectrum design system—from can labels and social campaigns to large-format advertising. The visual identity was built to communicate freshness, energy, and vibrance while standing out in a saturated wellness market.
The design system centers around electric color gradients and bold lightning bolt iconography, paired with crisp typography for a futuristic yet approachable vibe. Each SKU was color-coded for quick differentiation, and lifestyle photography was styled to highlight REVIVO as both a wellness tool and lifestyle accessory.
Deliverables:
Custom can label designs for multiple SKUs
Product packaging with detailed nutrition and compliance layout
Billboard and outdoor advertising
Branded social media visuals for launch and lifestyle promotion
Product photography direction and visual styling
Collaborated with Isla Swim to develop a bold, cohesive visual identity across both digital and print platforms. The brand was designed for a confident, carefree, and stylish customer, and the design direction reflects a minimal, sun-drenched aesthetic to match the lifestyle of its audience.
The branding draws from tropical textures, glowing skin tones, and bold handwritten typography to evoke warmth and freedom. I created a modular visual system that could scale across digital and physical environments—ensuring a seamless brand experience from Instagram to in-store. The campaign embraced vibrant yet minimalistic color palettes, lifestyle photography, and editorial-style layouts.
Deliverables:
Website homepage and product page design
Promotional email campaigns
Digital ads and pop-up shop announcements
Social media graphics (feed, story, and highlight visuals)
Branded window signage and printed promotional materials
Print-ready marketing assets for event activations
Worked closely with The Daily Grind, a specialty coffee brand, to build out a refreshed brand identity across digital platforms, merchandise, and packaging. The goal was to create a consistent, modern, and welcoming aesthetic that matched their commitment to quality, community, and sustainability.
The visual direction merged earthy tones, bold typography, and a playful yet refined aesthetic to reflect the brand’s approachable but elevated vibe. Every touchpoint—from the coffee cup to the ecommerce interface—was designed to create a seamless and memorable customer experience.
Deliverables:
Full website design (homepage, menu, about, and contact pages)
Custom merchandise including t-shirts, takeaway cups, and coffee bags
Packaging design for retail and in-store experience
Social media and email marketing visuals
MERCHSOURCE
As an E-commerce and Packaging Designer at MerchSource, I played a pivotal role in shaping the visual identity of a diverse range of products sold for various brands (FAO Schwarz, Sharper Image, Discovery Kids, and more) through various online platforms. My role encompassed designing compelling e-commerce assets and innovative packaging solutions that enhanced product appeal and drove consumer engagement.
Key take-aways:
Increased Conversion Rates: Designed a series of high-impact promotional graphics that led to a 20% increase in click-through rates on key e-commerce platforms.
Award-Winning Packaging: Developed packaging designs that received positive feedback from both consumers and industry experts, contributing to a 15% increase in shelf visibility and product sales.
Streamlined Design Processes: Implemented a more efficient design workflow that reduced project turnaround times by 25%, leading to faster market readiness and improved team productivity.
Brand Your Niche, a boutique creative agency based in Orange County, to revitalize their brand identity and expand their digital presence. The project focused on developing a consistent visual language that felt fresh, modern, and approachable—appealing to small businesses and creative entrepreneurs.
Deliverables:
Full website design (responsive desktop & mobile)
Social media content strategy and branded graphics
Apparel and promotional merchandise (hats, hoodies, stickers)
Updated logo applications and brand touchpoints
Instagram visual system and grid layout templates