REVIVO is a conceptual clean energy drink brand created to explore what a modern wellness beverage could look like in today’s competitive functional drink market. The project focused on building a cohesive visual identity that could seamlessly translate across packaging, advertising, and digital marketing while appealing to health-conscious, active consumers.

The creative direction balances bold, high-energy visuals with a clean, premium aesthetic. Electric gradients, lightning-inspired graphics, and vibrant color systems create strong shelf impact while reinforcing the brand’s energetic personality. Each flavor was assigned its own distinct color palette to improve product recognition and establish a scalable design system for future product expansion.

The project demonstrates the ability to build an integrated brand experience, from product packaging to campaign assets, while maintaining visual consistency across every customer touchpoint.

Project Highlights:

• Developed a complete visual identity for a fictional wellness beverage brand.

• Created a scalable packaging system with unique colorways for multiple product SKUs.

• Designed nutrition panels and regulatory packaging layouts with production-ready organization.

• Extended the brand across outdoor advertising, social media, and lifestyle marketing campaigns.

• Art directed product photography and mockups to reinforce a premium, active lifestyle positioning.