Worked closely with The Daily Grind, a specialty coffee brand, to build out a refreshed brand identity across digital platforms, merchandise, and packaging. The goal was to create a consistent, modern, and welcoming aesthetic that matched their commitment to quality, community, and sustainability.

The visual direction merged earthy tones, bold typography, and a playful yet refined aesthetic to reflect the brand’s approachable but elevated vibe. Every touchpoint—from the coffee cup to the ecommerce interface—was designed to create a seamless and memorable customer experience.

Deliverables:

• Full website design (homepage, menu, about, and contact pages)

• Custom merchandise including t-shirts, takeaway cups, and coffee bags

• Packaging design for retail and in-store experience

• Social media and email marketing visuals