e-Commerce | Packaging Design

As an E-commerce and Packaging Designer at MerchSource, I played a pivotal role in shaping the visual identity of a diverse range of products sold for various brands (FAO Schwarz, Sharper Image, Discovery Kids, and more) through various online platforms. My role encompassed designing compelling e-commerce assets and innovative packaging solutions that enhanced product appeal and drove consumer engagement.

Key take-aways:

• Increased Conversion Rates: Designed a series of high-impact promotional graphics that led to a 20% increase in click-through rates on key e-commerce platforms.

• Award-Winning Packaging: Developed packaging designs that received positive feedback from both consumers and industry experts, contributing to a 15% increase in shelf visibility and product sales.

• Streamlined Design Processes: Implemented a more efficient design workflow that reduced project turnaround times by 25%, leading to faster market readiness and improved team productivity.