Rooted in the fusion of Brazilian swimwear and Hawaiian style, San Lorenzo Bikinis celebrates sandy toes, salty hair, and the effortless beauty of women everywhere. Inspired by this sun-soaked lifestyle, I helped craft a cohesive visual identity that carried the brand’s carefree, confident spirit across every touchpoint.

Drawing on tropical textures, glowing skin tones, and bold handwritten typography, the creative direction embraced vibrant yet minimal palettes, lifestyle photography, and editorial-style layouts. The modular system ensured a seamless brand experience, from Instagram feeds to in-store displays - reflecting the same warmth and wanderlust found in every collection.

Deliverables:

  • Website homepage and product page design

  • Promotional email campaigns

  • Digital ads and pop-up shop announcements

  • Social media graphics (feed, story, and highlight visuals)

  • Branded window signage and printed promotional materials

  • Print-ready marketing assets for event activations

ANNIE'S CAFE →